Personally, I think choosing a color in a design is important. The best example I can think of is how you dream of owning a red sports car. Some people may even find the color of their dream car to be more important than the make or model.
Spectrum designed a neat blue point a care cart for a local hospital. The client, when presented with color options, chose a rich blue color matching their logo color. Now in the multitude of mobile equipment in the hospital whenever someone needs a point of care cart they refer to the, “Blue Cart.” I think matching the company’s logo reinforced the hospitals ownership in the design. Making color a powerful design tool. So ditch the white.